Making The Most of Social Media.
One of the best pieces of advice to take on board if you are an SME is, smaller businesses don’t have the capacity to use multiple Social Media sites for business well, so it’s important to focus on using only one or two and learning to use them well. Pick the ones your target market are using. You see, different social media appeals to different audiences. LinkedIn, for instance, is the biggest network of business professionals; Google+ (so far) is mostly used by young male students and geeks; Pinterest users are mainly women. Both Facebook and Twitter have a much more equally divided gender base of users, although Twitter has a much higher percentage of college users
Picking the “right” social media for your business!
Online Marketing Strategies
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